eCommerce Conversion Rate Calculator
Feb 17, 2026
Calculate your online store's conversion rates instantly! Identify sales funnel leaks and get actionable insights to grow your eCommerce business.
Optimize Your Online Store with a Sales Funnel Calculator
Running an eCommerce business means constantly fine-tuning how you turn browsers into buyers. One of the best ways to do this is by analyzing your sales funnel performance with a tool like our eCommerce conversion rate calculator. It’s a simple yet powerful way to see where potential customers drop off and where you can make impactful changes.
Why Conversion Rates Matter
Every visitor to your site is a potential sale, but most won’t make it to checkout. Maybe they’re just browsing, or maybe something in your setup—like a confusing layout or slow load times—pushes them away. By breaking down the journey from visitor to cart to purchase, you get a clear picture of your store’s strengths and weaknesses. This kind of insight lets you focus your efforts, whether it’s sprucing up product pages or simplifying the payment process.
Take Action Today
Don’t guess where your online shop needs work. Use a tool designed for store owners to pinpoint exactly what’s holding back your growth. With just a few inputs, you’ll have actionable data to refine your strategy and drive more sales. Start optimizing now and watch your numbers climb!
FAQs
What is a good conversion rate for an eCommerce store?
It really depends on your industry, but generally, a visitor-to-purchase rate of 2-3% is considered average for eCommerce. Some niches, like luxury goods, might see lower rates due to higher price points, while impulse-buy products can hit 5% or more. The key is to benchmark against your past performance and focus on improving step by step. Our tool helps by showing where your funnel might be losing customers, so you can test changes and track progress.
Why is my add-to-cart rate so low?
A low add-to-cart rate often points to issues on your product pages. Maybe the images aren’t compelling, the descriptions lack detail, or the price feels off to visitors. It could also be a trust issue—do you have reviews or secure payment badges visible? Use this calculator to confirm the drop-off, then experiment with clearer calls-to-action or better visuals to see if that moves the needle.
How can I improve my checkout completion rate?
Checkout drop-offs are super common, and they often come down to friction. Think unexpected shipping costs, a clunky process, or not enough payment options. Start by streamlining the steps—fewer clicks, fewer fields. Offering guest checkout can help too. Run this tool regularly to see if your cart-to-purchase rate improves after making tweaks, and don’t be afraid to ask customers directly why they abandoned their carts!
